EL CHARRO · 16M+ FOLLOWERS
From powerful western portraits to promotions that move millions—Erik Roberto turns attention into unforgettable moments and real opportunity.
One name. Four ways to create impact.
Erik Roberto—known online as El Charro—has built a community of more than 16 million people. Today, that reach connects businesses with customers, families with iconic experiences, and aspiring creators with a path forward.
THE SIGNATURE EXPERIENCE
A cinematic portrait session on the ranch, crowned by the unforgettable image: the quinceañera poised confidently on a rearing horse. Families travel from across the country for this once-in-a-lifetime experience.
Ver paquetes y proceso →
Put your business in front of El Charro's audience with authentic campaigns, social content, and strategic online promotion.
Ver alcance y opciones →Authentic western goods selected for people who live the culture—from statement saddles to everyday ranch style.
Ver monturas disponibles →Learn the practical lessons behind building a loyal audience, creating consistent content, and turning attention into a business.
Learn with Erik →PORTRAITS WITH PRESENCE
OPORTUNIDAD DE NEGOCIO
Conoce el paquete de caballo, capacitación, recursos y promoción diseñado para llevar la experiencia de El Charro a tu ciudad.
MORE THAN A SHOUTOUT
Erik's creative team can help shape the story, photography, video, and social assets behind your campaign—so the attention has somewhere powerful to land.
Meet the creative teamLET'S CREATE SOMETHING MEMORABLE
Choose your path and tell the team what you have in mind. We welcome inquiries from Sachse, the Dallas–Fort Worth area, and across the United States.